Sober Is The New Cool

Sober Is The New Cool

Hi, I’m Kim, and it’s just me behind SOBER IS THE NEW COOL. I’m just another loving mom from Montreal who happens to care a lot. Like, a lot, perhaps that is really my addiction. My organization was inspired by my son, Matthew, in 2013. You see, our beloved son, Matthew, at age 13, started having Grand Mal Seizures. It was something we were completely unprepared for, nor equipped to handle at the time. Thus, we began to navigate this new normal as the months and years presented new challenges with dear Matthew. As he became of age to drink, for instance, we had to make great considerations with regard to that too. Matthew was on lifelong medication to help manage the seizures, and any interaction with alcohol could be life-threatening for him. I couldn’t help but think about the peer pressures involved at his age too. It would be all too tempting for him. These considerations meant that I had to set an example for him. It meant that I had to quit drinking myself. As a daily wine drinker myself, that would be a challenge for me, or so I thought. But after three short months, I realized how much better I felt for it. I felt so much more alive and happy. Moreover, my focus and determination actually influenced Matthew. So I kept going. I demonstrated to my son that we didn’t need booze to fit in and be cool.

As he and I continued to march to the beat of our own drum, the idea of Sober is the New Cool just seemed to flow like wine, ironically. It just made sense. Plus, there was absolutely no one acknowledging the idea that sobriety is, in fact, cool. Henceforth, the inspiration and catalyst for SOBER IS THE NEW COOL took traction immediately. We started a website, an Instagram, a Facebook, and sold merchandise where all profits benefit the mental health and recovery communities. I got so many messages. The United Kingdom, then the USA, and then other countries were ready and eager to discuss and normalize being SOBER. Today, our message of talking openly about the shame and stigma surrounding mental health and addiction is in full effect with live interviews on Instagram. The past 10 years have been absolutely incredible – I have met the most sensitive, authentic people from around the world. Considered the matriarch of the sober community, my role has become to rebuild others' self-esteem. It allows young people to confide and share to help the healing begin. I don’t want anyone to ever have to wait until they are 60 years old to realize they are ENOUGH.

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Why Alcohol and Good Nutrition Don't Mix

Why Alcohol and Good Nutrition Don't Mix