Can you tell us a bit about the origins of Bax Botanics? What inspired you to create a non-alcoholic beverage brand?
Bax Botanics was born out of a desire to create something sophisticated to drink without alcohol. We wanted something that wasn’t sweet but still offered the complexity found in other distilled drinks and liqueurs. We knew that plant flavors could provide this complexity, with high notes, depth, and length on the palate.
What was the key moment or motivation that led to the creation of your first product?
In our previous business, Taste the Wild, we taught about using wild botanicals for flavouring food and drink. During that time, we created the very first versions of Bax Botanics, distilling tiny batches at home to give people a taste of wild plant flavours without alcohol. The positive response we received inspired us to produce larger quantities.
What is the core mission or vision of Bax Botanics, and how do you see your brand making an impact in the beverage industry?
Our mission is to create amazing-tasting drinks using organically farmed botanicals, while also preserving natural ecosystems and wildlife habitats. We prioritize taste above all, but sustainability is a close second. By using Organic, Fairtrade botanicals, we ensure our drinks have a pure taste, support farmers, and maintain consistency. We hope our impact is felt through the quality of our products.
How does Bax Botanics approach the growing trend of mindful drinking and the rise of non-alcoholic options?
We stand out for our honesty and commitment to traditional distillation methods. By using real botanicals rather than relying on a drinks lab, we maintain full control over our taste profiles and purity. Every bottle contains genuine, complex flavors of nature, not artificial approximations.
Can you walk us through the range of products you currently offer? What sets each product apart from the others?
We offer two main products: Verbena and Sea Buckthorn. Verbena is sprightly, vivacious, and refreshing, with lemon verbena, mint, fennel, and subtle florals. It's ideal for those who enjoy herbal liqueurs like Chartreuse. Sea Buckthorn, on the other hand, is more relaxed, featuring aromatic herbs, orange peel, rosemary, and sea buckthorn berries. It’s perfect for stress relief, providing a relaxing effect similar to alcohol, but without the alcohol.
Are there any unique ingredients or processes that make your products stand out in the market?
Definitely. Our products don’t try to mimic any specific alcoholic drink. They each have their own identity, with secret recipes we’ve crafted ourselves. We’re one of only a handful of non-alcoholic brands that distill traditionally, which has earned us several awards for our commitment to authentic processes and the highest quality ingredients.
Which of your products has become a fan favourite, and is there a story behind its creation?
Sea Buckthorn has become a fan favourite, especially for direct-to-customer orders. The rosemary in the recipe is known for its calming properties, which might explain why people are drawn to it for relaxation. It’s fulfilling to see that people are appreciating the calm vibes we intended to create.
Do you have any personal favourites among your offerings?
It really depends on my mood. Verbena is my choice for bright, breezy, citrusy moments, while Sea Buckthorn is perfect for more mellow, chilled-out times.
